Selling on Amazon in Australia - The Complete Guide [2025]

4 March, 2025 · 11 min read

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Discover everything you need to know about selling on Amazon Australia, including setup, fees, strategies, and tips for success.

Why Sell on Amazon Australia in 2025
‘‘Can You Sell on Amazon Australia?” – Understanding Seller Eligibility
Setting Up an Amazon Australia Seller Account
Amazon Australia Trends and Consumer Behaviour
Listing Optimisation: Standing Out in 2025
Fulfillment and Logistics
Marketing and Promotion
How Can ANNA Help Amazon Sellers?

What does it take to set up a seller account? How do you navigate GST requirements or find the right fulfillment strategy? And, of course, “Can you sell on Amazon Australia?” (the short answer is: absolutely!).

This blog post will provide a step-by-step approach to help you establish a thriving Amazon presence, including critical insights into keyword research, pricing, advertising, and more.

Let’s begin!

Why Sell on Amazon Australia in 2025

Australia has witnessed impressive growth in online retail over the past decade, accelerating even further in the mid-2020s.

More shoppers are turning to the internet for convenience, product variety, and, most importantly, fast shipping.

Growing E-commerce Adoption

One of the key drivers behind Amazon Australia’s success is the steady rise in e-commerce adoption.

In 2025, an even larger percentage of Australians are comfortable making purchases via desktop, tablet, and mobile devices.

With constant improvements to internet speeds and expanded smartphone usage, mobile-friendly listings are now a necessity.

Sellers who adapt to this trend early can capture a greater share of impulse buyers who scroll Amazon on their phones.

Expansion of Amazon Prime

Amazon Prime has also gained ground in Australia, offering perks like free two-day shipping and exclusive deals.

This membership program not only influences customer loyalty but also encourages frequent browsing on the site.

For sellers, listing products that qualify for Prime (often achieved through Fulfillment by Amazon, or FBA) can significantly enhance visibility and buyer trust.

Cross-Border Opportunities

If you’re an international seller, Amazon Australia provides a convenient entry point into the Asia-Pacific region.

A single Seller Central account can help you manage multiple marketplaces, opening doors to countries like Japan and Singapore.

No matter if you’re exploring a new demographic for your existing brand or launching a fresh product line, Amazon Australia is a relatively straightforward way to test the waters.

‘‘Can You Sell on Amazon Australia?” – Understanding Seller Eligibility

Here’s a breakdown of the core criteria and how they apply in 2025:

Business Structure: You can sell as a sole trader, a partnership, or through a registered company. International sellers can also join the marketplace, but they may need to provide additional documentation (e.g., proof of address and translated registration forms).
Identification: Amazon typically requires a valid, government-issued ID to confirm your identity. For Australians, that may be a driver’s license or passport. International sellers need to provide equivalent proof from their home countries.
Banking Requirements: You must have a bank account that can accept deposits in Australian dollars. Many sellers use specialised payment services if they lack a local Australian bank account.
Tax Number: If your business is based in Australia or if you surpass the GST threshold, you’ll need an ABN (Australian Business Number). This ensures proper tax reporting and compliance.
Credit Card: You’ll need an internationally chargeable credit card on file. Amazon charges its fees to this card if your sales revenue doesn’t cover them.

Setting Up an Amazon Australia Seller Account

Once you’ve determined you’re eligible, the next step is to register formally. Here’s what to expect when creating your seller account:

1. Choose the Right Seller Plan

Amazon Australia offers two main plans:

Individual Plan: Ideal if you plan to sell fewer than 40 items per month. There’s no monthly subscription fee, but you’ll pay a $0.99 AUD fee for each item sold.
Professional Plan: Best for higher-volume sellers, charging $49.95 AUD per month. This plan waives the per-item fee and provides advanced selling tools like bulk listing uploads, access to multiple advertising programs, and in-depth analytics.

When deciding between these plans, estimate your potential monthly sales volume. If you expect your listings to move quickly, the Professional Plan may save you money while offering helpful tools for scaling.

2. Gather Your Documents

Before starting the registration process, collect the following:

Business and Personal ID: ABN, driver’s license or passport, and any relevant business registration documents.
Credit Card: Must be valid for international transactions.
Bank Account: A local or international account set up to receive Australian dollar payouts.
Contact Information: A functional email address and phone number for verification.

3. Complete the Registration Process

Navigate to Amazon Services or Amazon Seller Central and follow the prompts. You’ll be asked to enter:

Legal Business Name: This should match your official registration.
Business Address: Physical address where your business is located, or a registered address for LLCs.
Contact Information: Email, phone, etc.
Banking Details: For receiving sales proceeds.
Credit Card Details: For covering Amazon fees.

After filling out these sections, Amazon may perform a quick identity verification. Your account can be approved within days, but have patience; delays can occur if more documentation is required.

4. Initial Account Setup

Once approved, you’ll enter the Seller Central dashboard, where you can:

Create Listings: Set up product pages with images, descriptions, and prices.
Manage Inventory: Track stock levels, add or remove SKUs, and organise shipping details.
Set Up Payments: Confirm how and when you’ll receive payouts.
Configure Shipping: If you’re self-fulfilling, you’ll specify shipping rates and times. If you’re using FBA, you’ll coordinate with Amazon’s warehouses.

Amazon Australia Trends and Consumer Behaviour

Australian online shoppers have grown accustomed to swift shipping times, mobile-friendly sites, and comprehensive product listings. Knowing what they expect helps you adapt your business model for maximum impact.

1. Popular Product Categories

While Amazon Australia features a wide array of items, certain categories consistently outperform others:

Electronics & Gadgets: Smartphones, chargers, laptop accessories, and innovative tech often top the charts.
Home & Kitchen: Practical household items, from small appliances to cookware, remain in high demand.
Books & Educational Materials: Amazon’s roots trace back to books, and Australian readers still flock to the site for paperbacks and e-books.
Health & Beauty: Skincare, supplements, and personal care products have a steady, loyal audience.
Fashion & Accessories: While more competitive, apparel and accessories continue to gain traction, especially for unique or niche items.

2. Delivery Expectations

Local consumers place a premium on fast, reliable shipping.

The rise of Amazon Prime in Australia means many buyers expect their orders within a couple of days, if not sooner.

As a seller, consider how your fulfillment model impacts customer satisfaction.

If you’re self-fulfilling, be proactive in shipping out products quickly to keep pace with FBA-level delivery standards.

3. The Shift Toward Mobile

A growing number of Aussie shoppers use smartphones to browse, compare, and purchase products on Amazon.

Ensure that your listings – including titles, bullet points, and images – render well on mobile devices.

Since screen space is limited, clarity and conciseness are vital. Mobile optimisation can be the difference between high conversions and missed opportunities.

4. Sustainability and Ethical Shopping

Australian consumers are increasingly conscious about ethical sourcing and environmental impact.

Emphasise sustainability if your products meet eco-friendly standards or social-responsibility criteria.

Mention eco-friendly packaging, fair-trade certifications, or local manufacturing if they apply – these values can resonate strongly with modern buyers.

5. Leverage Market Insights

Harness Amazon’s built-in analytics tools or third-party software to track sales data, keyword performance, and customer demographics.

Analysing these trends helps refine your product offerings, pricing, and marketing strategies over time. The more you understand Australian shopper behaviour, the easier it becomes to adapt and thrive.

Listing Optimisation: Standing Out in 2025

One of the most direct routes to success on Amazon Australia is optimising your product listings.

Doing so involves a strategic blend of relevant keywords, high-resolution images, and persuasive copywriting.

1. Keyword Research

Start by identifying popular search terms customers might use – this includes short, broad keywords and more specific, long-tail phrases.

Tools like Helium 10, Jungle Scout, or Amazon’s own autocomplete can reveal valuable insights.

Short-Tail Keywords: These are often high-volume but highly competitive (e.g., “kitchen blender”).
Long-Tail Keywords: Longer, more specific (e.g., “glass jar personal blender for smoothies”). Though lower in search volume, they often result in more conversions because they match buyer intent closely.

Insert these keywords naturally into your listing title, bullet points, and product description. Avoid keyword stuffing because Amazon may penalise you if the text appears robotic or spammy.

2. Craft Compelling Titles

Your title is the first (and sometimes only) impression shoppers get of your product. It should:

Include Your Primary Keyword: Aim to feature your most relevant keyword early in the title.
Highlight Key Features: If size, color, or compatibility is essential, mention it.
Stay Within Amazon’s Guidelines: Follow character limits (often around 200 characters). Overly long titles can be truncated in mobile view, hurting readability.

3. Create Descriptive Bullet Points

Bullet points make critical product information digestible. They should be short yet descriptive, each highlighting a unique selling point, such as:

Durability and material quality
Special features or accessories included
Warranty or guarantee information
Unique problem-solving aspects of the item

Use succinct language to highlight benefits rather than just features. Show the customer how the product will improve their day-to-day life.

4. Engaging Product Descriptions

While some shoppers won’t read the description, many do, especially those making higher-value purchases.

Write clear, detailed paragraphs that expand on the bullet points.

Offer specifics such as size charts, usage tips, or background stories about the brand.

If relevant, add disclaimers (e.g., battery safety or allergen info) to bolster trust.

5. High-Quality Images

Great images can significantly impact your click-through rate (CTR) and conversion rate. Include multiple angles, close-ups, and lifestyle shots. Aim for:

High Resolution: At least 1000 pixels on the longest side so customers can zoom in.
Clean White Background: For the main product image, as per Amazon requirements.
Lifestyle Photos: Show the product in use or in a natural setting to help buyers envision themselves with it.

When done correctly, listing optimisation not only improves your organic search ranking but also persuades potential buyers to click the “Add to Cart” button.

Fulfillment and Logistics

Amazon offers two main fulfillment methods – Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM). Each approach has implications for shipping times, costs, and the overall buyer experience.

1. Fulfillment by Amazon (FBA)

With FBA, you send your inventory to Amazon’s warehouses.

From there, Amazon handles storage, picking, packing, and shipping. FBA items often qualify for Prime, a status that can dramatically increase visibility and sales.

2. Fulfillment by Merchant (FBM)

FBM means you manage logistics yourself – storing inventory, packaging orders, and handling returns.

This model suits sellers with unique products or those who want full control over their supply chain.

3. Hybrid Approach

Some sellers opt for a hybrid method, using FBA for their best-selling products (ensuring Prime benefits and faster shipping) while self-fulfilling other SKUs with lower turnover. This approach can strike a balance between cost management and service quality.

4. Shipping and Packaging Tips

Optimise Packaging: Use minimal but protective packaging to lower costs and damage rates.
Track Inventory: Whether you do FBM or FBA, have a system in place to track incoming and outgoing stock.
Handle Returns Efficiently: Quick and hassle-free returns encourage trust.

Marketing and Promotion

Just having a live listing isn’t enough – you need a marketing strategy to stand out in a crowded space. From Amazon’s built-in advertising tools to external campaigns, here’s how to make your products shine.

Amazon Advertising

Sponsored Products and Sponsored Brands allow you to display your items prominently in search results and on product pages. By bidding on specific keywords, your listings can appear to shoppers who are actively searching for relevant items.

Sponsored Products: Showcase individual SKUs directly in search results.
Sponsored Brands: Feature your brand logo and a selection of products in a banner at the top of search results.

Successful advertising strategies often start small. Test different keyword bids, monitor your Advertising Cost of Sales (ACoS), and refine based on data. Over time, you’ll uncover which keywords and ad types deliver the highest ROI.

2. Promotions and Deals

Amazon offers various promotional tools:

Lightning Deals: Short-term, limited-quantity discounts that appear in Amazon’s Deals section.
Coupons: Percentage or monetary discounts shown on the product page.
Buy One, Get One: Encourages customers to purchase multiple units or complementary products.

These promotions tap into buyers’ love of savings and urgency, especially during peak shopping seasons like Prime Day, Black Friday, or holiday events in Australia.

3. External Traffic

While Amazon is a massive ecosystem, it can also benefit from external promotion.

Drive traffic from social media platforms like Facebook, Instagram, TikTok, or YouTube. Share engaging content – demonstrations, behind-the-scenes glimpses, or tutorial videos – to highlight your products’ unique benefits.

If you own a brand website or are an influencer, cross-link your Amazon listings, making it easy for visitors to complete their purchases on the marketplace.

4. Customer Reviews and Engagement

Encourage satisfied buyers to leave feedback through polite post-purchase emails or package inserts. However, abide by Amazon’s review policies – never offer incentives for positive reviews, as that can lead to account suspension.

Whenever possible, respond to reviews (both positive and negative) in a timely and professional manner.

Apologise and offer solutions for issues, and thank customers who leave praise.

5. Monitor and Adjust

Marketing on Amazon is dynamic, so success depends on continuous monitoring.

Analyse daily sales data, ad spend, conversion rates, and competitor activities.

If you notice certain products underperforming, consider re-optimising listings, testing new keywords, or tweaking your advertising strategy.

How Can ANNA Help Amazon Sellers?

If you are willing to track metrics, enhance product listings, and address buyer needs, you stand a strong chance of establishing a profitable venture on Amazon Australia.

A well-managed store can attract a loyal customer base in a market that values reliable service and high-quality products.

And if you need an extra push – here’s ANNA!

Seamless, Cost-Free Company Registration

Getting your online venture off the ground should be as straightforward and affordable as possible.

ANNA assists you in registering your e-commerce business free of charge, saving you up to $576 in government fees. Once registered, you can concentrate on reaching more customers instead of worrying about paperwork.

✔️ All-in-One Business Account

Having a dedicated business account is essential for any Limited Company.

Personal bank accounts often lack the tools necessary for tracking professional transactions. ANNA provides an instant, fully functional business account the moment ASIC approves your registration. This simplifies money management and separates your personal finances from daily operational expenses.

✔️ Privacy with a Virtual Address

Avoid publicly displaying your home address for official matters. ANNA offers an Australian virtual address, which receives all crucial correspondence on your behalf.

Incoming mail is scanned and emailed to you the same day, helping protect your privacy and ensuring you never miss important documents.

✔️ Seamless E-commerce Integrations

Connecting ANNA to your preferred e-commerce platforms – Amazon, Etsy, Shopify, WooCommerce, and others – allows automated importing of sales data.

This integration streamlines tax calculation and compliance, ensuring your quarterly and annual reports stay accurate. ANNA calculates relevant GST, files returns with the ATO, and keeps you on track for each tax deadline.

✔️ Transparent Pricing and Support

From straightforward, no-cost company registration to advanced tax management, ANNA has plans that suit varying business sizes and budgets.

Access to expert accountants and a dedicated customer support team means you’ll have guidance whenever you need it. Spend your time on growth strategies rather than wrestling with admin.

Register your e-commerce company now and discover how ANNA’s automated bookkeeping, integrated banking, and personalised support can give you a head start on successful Amazon selling.